How to Book a Music Festival
There are a lot of things that can make booking a music festival as easy as pie. One of the most important is having a flexible budget. You can have a budget that is a little less than you expected to make on the door. Another thing to consider is the venue. While some people will return to the same venue every year, others will not. So, make sure your venue is a good one.
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Social media is a huge asset
When booking music festivals, social media is an invaluable tool. According to Jeff Cueller, Vice President of AC entertainment, more than half of attendees are millennials, and that demographic is growing by leaps and bounds. With the help of social media, brands can reach an even larger audience and create unforgettable events. Festival organizers can tailor advertising messages to different demographics, such as women and millennials, and make sure that they have a presence among those who matter most to the festival.
Having a flexible budget
When planning a music festival, having a flexible budget is vital. As a festival organizer, you’ll need to set specific goals and prioritize spending. Depending on the type of festival you’re organizing, you’ll likely need to increase your budget in some areas and decrease others. Here are some tips for ensuring your festival stays within budget. If you’re not flexible with your budget, it might not be possible to pull off everything you want to.
Having a booking agent
If you’re planning to book a headlining act for a music festival, it’s best to contact a booking agent as early as possible. Agents schedule headliners months in advance and can receive hundreds of requests from artists. When you contact them, however, you must be as professional as possible. Your booking agent should also be able to connect you with the artist’s manager or directly contact them.
Building a strong following on social media
The key to building a fanbase on social media before booking a music festival is to know what your audience likes and how they prefer to be communicated with. A younger audience might be more into TikTok than Twitter or Pinterest, whereas an older one may prefer to stay updated with the latest news and events. Regardless of your audience, building a following on multiple social media platforms will allow you to cross-promote your music and stay in front of your fans.
Having a media pack
Having a media pack when booking scouts is vital. It’s not just important for the festival organizer to know that you’re going to be there, but for your photographers as well. If they’re not sure where to start, here are some helpful tips:
Getting high billing
There are several ways to get your band high billing at music festivals. Using your local art community as a source for advertising can get you a lot of free publicity. At the very least, you should dedicate half of your budget to advertising. Radio and billboards are great ways to spread the word about your event. Posters should be everywhere. Try to get free advertising from local publications in exchange for sponsorship. Using social media is important as well. Consider posting an Instagram ad that links people straight to your ticket-buying platform.